Betsy Blake is the proud co-owner of Innitou, a woman-led plumbing business dedicated to bringing safe, clean drinking water into family homes through top-tier reverse osmosis systems. Being a plumber who is a passionate advocate for healthy living, Betsy believes that what we put into our bodies starts with what comes out of the tap.

In Arlington, MA, Betsy runs her business with heart, skill, and a deep commitment to the well-being of every family she serves—including her own. She's a hands-on mom of two daughters and a trailblazer in a male-dominated field, proving daily that clean water, strong values, and a little grit can change lives. Oh, and she’s also got a great husband named Jared.